Hospital services

Mount Sinai is the leader in geriatric hospital services

The Mount Sinai Hospital in New York City was no. 1 this year in geriatric care, according to the rankings of American News and World Report. The Cleveland Clinic, in Cleveland, Ohio, and the Mayo Clinic in Rochester, Minnesota, followed. To round out the top 10 hospitals caring for patients over the age of 75, […]

Hospital marketing

Hospital marketers share tips on campaign imagery

Aesthetics are a key component of any healthcare system marketing campaign, as visual imagery elicits emotions and memories that the public will associate with the system. Below, five health system marketing managers give their advice on strategic aesthetic choices for campaigns. Editor’s Note: Answers have been edited slightly for clarity and style. Laura Young. Director […]