Hospital marketing

LiveWorld Launches New Social and Digital Media Solutions For Hospital Marketing

CAMPBELL, CA & NEW YORK – (COMMERCIAL THREAD) – LiveWorld, Inc. (OTC Markets: LVWD), with over 25 years of healthcare, retail, and consumer digital and social media experience, announces new services and capabilities to agency to meet the most demanding challenges in hospital marketing. LiveWorld’s proven approach and expertise enables hospitals to acquire, connect and […]

Hospital marketing

3 hospital marketing managers on the language to use, avoid using it in campaigns

Communication professionals understand the importance of using the right words, and the backlash or loss of business that can result from using the wrong ones. Here, three hospital marketers share tips on what language to use and avoid in healthcare marketing campaigns. Editor’s Note: Answers have been edited slightly for clarity and style. Susan Milford, […]

Hospital marketing

Hospital marketers share tips on campaign imagery

Aesthetics are a key component of any healthcare system marketing campaign, as visual imagery elicits emotions and memories that the public will associate with the system. Below, five health system marketing managers give their advice on strategic aesthetic choices for campaigns. Editor’s Note: Answers have been edited slightly for clarity and style. Laura Young. Director […]

Hospital marketing

MedStar St. Mary’s Hospital Marketing Team Wins 13 National Awards

LEONARDTOWN, MARYLAND(June 15, 2021) – The Department of Marketing, Public Relations and Philanthropy at MedStar St. Mary’s Hospital recently received 13 awards, the highest in the department’s history, in two national competitions for excellence in medical marketing. This year’s accolades included nine golden accolades for work completed in 2020. The Marketing, PR and Philanthropy team […]

Hospital marketing

Bed allocation scam: hospital marketing manager detained

Bed allocation scam: hospital marketing manager detained Sources said Anthony used his ties in the war room and secured beds, while also offering walk-in beds for almost Rs 15,000-20,000. SM Chaitanya Swamy, DHNS, Bangalore, May 13, 2021, 04:18 is updated: May 13, 2021, 08:00 is The Central Crime Branch police team led by Deputy Police […]

Hospital marketing

Top 10 Hospital Marketing Strategies

Read the article Roma Agarwal, independent healthcare consultant, recommends steps to build a successful brand, ranging from attracting customers and providing services to building a relationship with the brand and converting it into customers. faithful. In a hospital service industry, every employee works for the primary purpose of providing service to their customers. Consumers here […]

Hospital marketing

How Mergers and Acquisitions Affect Hospital Marketing

Hospital mergers and acquisitions (M&A) are increasingly affecting the way women buy and acquire healthcare in America. Mergers and acquisitions include the consolidation of separate hospitals into a system (whether a larger hospital acquiring a smaller one or several smaller hospitals merging), as well as hospitals / health systems purchasing doctor’s offices or other provider […]

Hospital marketing

Internal Hospital Marketing Campaigns Can Tackle Gender Bias

The conversation about the differences between the way women and men are treated medically in America continues to evolve. Some argue that women are treated fairly and others point to gender disparities that favor one or the other sex. The fact remains that many diseases and conditions that affect women at higher rates than men, […]

Hospital marketing

Take a commodity-driven approach to hospital marketing

Although providing high quality medical services is the # 1 goal of hospitals, it is not always the # 1 criterion that women take into account when purchasing health care. All hospitals strive to provide the best care, whether overall or by line of service, so advertising as a point of difference is a quick […]

Hospital marketing

Positive marketing campaigns for hospitals have a painful downside: shots

Lori Wallace says it’s frustrating to constantly hear messages in commercials for hospitals that imply her cancer would go away if she was just more positive and trying harder. Sam Harnett / KQED hide caption toggle legend Sam Harnett / KQED Lori Wallace says it’s frustrating to constantly hear messages in commercials for hospitals that […]